Most .si names sit unsold for one simple reason: the price is a guess. Set it too high and serious buyers move on without making an offer. Set it too low and you leave money on the table the moment a startup needs your name. The fix is to price from evidence, not from hope.
1. Start with comparable .si sales
The best predictor of what a .si name will sell for is what similar .si names already sold for. Look for sales with the same length, the same kind of word (a tool name like “vectorizer” versus a broad term like “agent”) and the same category. One verified comparable is worth more than any number of opinions.
Filter the .si sales history by category and length, and note the range — not just the highest sale.
2. Check the .com and .ai versions
Buyers almost always check the .com and .ai before they pay for a .si. If both are registered and in use, demand for the word is proven and your .si becomes the available alternative. If the .com is unregistered, that is a warning sign: few people want the word at all.
Rule of thumb: the more extensions already hold your word, the more buyers there are who missed out on it.
3. Price inside the range, not at the top
Every domainworth.si report gives a low, mid and high estimate. A buy-now price near the mid estimate sells; a price at the high end is an invitation to negotiate. If you are happy to wait for the right buyer, list above the range but accept offers.
4. Show buyers the comparison
A price feels fair when the buyer can see why. Share your listing with the asking price next to the estimate — a share image that says “below estimate” does more work than any sales pitch.
The short version
- Find comparable .si sales and note the range.
- Check whether the .com and .ai are taken.
- Set a buy-now price near the mid estimate, or list higher and accept offers.
- Show buyers the asking price next to the estimate.